tourism

Thailand is set to lose between 15-20 billion baht in tourism revenue in 2011 due to a decline in the number of Japanese tourists arrivals in the wake of the massive quake and tsunami which has devastated Japan’s northeast coast, according to a research conducted by privately-run Kasikorn Research Center.

According to the estimation from the Association of Thai Travel Agents (ATTA), Thailand tourism industry is expected to grow by 20 percent in the first quarter of this 2011, preparing to launch a road show project in three selected continents.

Chonburi Deputy Governor Songphol Jumpaphan recently announced at the Pattaya Center for Sustainable and Excellent Business Management and Entrepreneurship (PCEBE) meeting that Pattaya and Chonburi are by far the leading tourist destinations compared to other regions.

Pattaya is to receive assistance from the government to improve tourism by organizing on-going events and exhibitions as well as coming up with more promotional campaigns.