An increase in branded hotel offerings has induced greater demand with the chain-operated properties hitting 74% annualized occupancy for the year ending December. This equated to an 8% premium over the non-branded hotels.
Speaking about Pattaya's evolution, C9's Managing Director Bill Barnett said, "With the geographic shift away from long-haul tourists to the Asian and domestic segments, key demand generators such as large-scale retail, tourist attractions and a rising resort residential market has fueled positive sentiment."
With 49,348 rooms in registered tourism establishments, much of the build up came in 2009-2010 when supply increased 28%. This has flattened out with 1,779 new hotel rooms now in the pipeline that equate to an upward swing of 4%.
Appraising Pattaya's DNA, Bill Barnett added, "Comparing Pattaya to other resorts in the country such as Phuket, Chiang Mai and Koh Samui, Pattaya is less subject to the usual seasonal trends, which translates into less pronounced volatility from one season to the next. Currently supply and demand remain balanced as limited prime land availability points to more hotel redevelopment, and less construction of new (hotel) properties."
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