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Toyota implements green marketing to promote the Camry Hybrid

Wuttipol Khirin 15.06.2009 20:30
Camry Hybrid will promote Toyota’s green marketing.

Camry Hybrid will promote Toyota’s green marketing.


Having positioned itself as a company fully committed to winning customers over with environmentally friendly products, Toyota Thailand is relying on green marketing to promote its Camry Hybrid.



Having positioned itself as a company fully committed to winning customers over with environmentally friendly products, Toyota Thailand is relying on green marketing to promote its Camry Hybrid.

 

Mr. Suparat Sirisuwannangkura, Senior Vice President of Toyota Motor Asia Pacific Engineering and Manufacturing, said the hybrid model would be priced at about 1.8 million - 2 million Baht, or no more than 100,000 Baht higher than the petrol-driven Camry.

 

Though manufactured locally, he said the profit per unit was smaller given the huge investment in technology, but Toyota had proceeded with the plan in order to benefit consumers.

 

He added that some of the parts for the Camry Hybrid were subject to a 30-percent import tariff. Therefore, if the tariffs were cut, the price could be also cut.

 

A year ago, Toyota asked the Finance Ministry to temporarily waive the tariffs for three to five years for major components such as batteries, motors and converters in order to boost demand and promote investment.

 

“Hybrid cars are friendly to the environment and reduce fuel expenses. Indeed, the price could be similar to the petrol-driven Camry but for the tariffs,” said Mr. Sirisuwannangkura.

 

Recently, he has spoken at a conference in Khon Kaen. Under the “Thailand Green Move Green Energy” concept, the conference is part of five events to be hosted nationwide to promote energy conservation. The next events are scheduled for Chiang Mai, Chonburi, Songkla and Bangkok.

Toyota implements green marketing to promote the Camry Hybrid - Camry Hybrid - Toyota - Wanlop Tiasiri - Vehicles

Camry Hybrid engine will support Toyota’s green marketing.

Mr. Wanlop Tiasiri, President of the Thailand Automotive Institute, said it was the government that would indicate which vehicles were right for Thailand, and then encourage private companies to meet the objectives. He said it had done the right thing in cutting excise taxes to promote flex-fuel vehicles, This had led to the import of such vehicles for testing. In the short term, hybrid cars are the right answer, but in the next 20 years, electricity-driven cars will come onto the scene. With knowhow in hybrids, Thailand could then move forward more easily, he said.

 

With attendants of more than 300 at the conference, businessmen and academics shared their views on green energy. They agreed that green products would gain more popularity.

 

Mr. Ronnapong Kamnuanthip, General Manager of Universal Music (Thailand), said that due to global disasters, people had begun to learn that the human race would not survive unless it changed its current behavior. That has led many companies to come up with green products and services.

 

TV producer and environmental activist Niramol Metheesuwakul said that while farmers were suffering from more extreme weather changes, urbanites should think carefully before buying products about how harmful the products are to the environment.



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