Thailand Convention and Exhibition Bureau (TCEB) reassures confidence in Thailand as a dynamic and motivational business event destination in Asia by forming local city alliances, and joining with meetings, incentives, conventions and exhibitions (MICE) Thai Team both government, and private sectors.
Mr. Puripan Bunnag, TCEB’s Senior Manager for meetings and incentives, said “TCEB has already formed an alliance with
TCEB has also initiated “
In addition, TCEB has developed marketing packages especially to promote the meetings, and incentives, called “Meetings More Memorable and Meetings Plus” to target smaller groups of 25-50 delegates from long-haul markets by offering value added golf, spa, welcome receptions and cultural shows.
For marketing communication strategy, TCEB will emphasize testimonials from organizations with first-hand experience of holding recent business events in
“With strategies of marketing and communication working together with our Thai Team both in government, and private sector, we believe that we could reinforce
TCEB is estimating that the MICE industry in
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