Online business set to stimulate sales in Thai firms

E-commerce is a low-cost investment as well as the broader scale of clients can be reached easier and getting wider every year.

The government is now trying to push small and medium-sized business into Internet market, as well as increasing openness on the part of SMEs to new technology.

Presently, there are more than 1 million broadband Internet users in Thailand. Moreover, through the World Wide Web, companies can reach out to thousand of millions more outside the Kingdom. Therefore, new comers have joined many e-markets places every single day even hour. This is in order to increase number of customers and, absolutely, a transaction.

For example, www.tarad.com is able to attract more than 150,000 online merchants and more than 1 million items available. The site recorded around 240,000 product transactions in the first half of the year, up from 190,000 over the same period last year. The top three products are fashion items, mobile phones and cars.

Another famous e-market where mobile phones, health and beauty products and home furniture are hot items is www.pantip.com. Its average sale per month is approximately 4,000 to 5,000 transactions. It has more than 150,000 customers and 90 per cent of which are based in Thailand. An approximately 55 per cent of the domestic customers are in Bangkok.

The recent statistic showed that most buyers still feel convenient to pay for their selected products through online service. Therefore, the e-commerce is expected to stimulate and boosting up their businesses’ growth rate at least 30 percent per annum.