Ayudhya Allianz C.P. continues to grow

Siripun Sinbuathong 23.10.2009 20:00

True Move gives a thumbs up to their new roaming deduction which is sure to be a success.

Ayudhya Allianz C.P.’s has been using the customer-centric approach for sometime now to increase premiums from all distribution channels which has always been a huge success. To add to their accomplishments, they have also been using Net Promoter Score (NPS) to survey customer satisfaction and loyalty compared to other life insurance companies in Thailand.

The survey taken last year showed that Ayudhya Allianz C.P. was the number one life insurance company because of their dedicated services, product development, and other special privileges that they give to customers. Their concentration on every detail to fulfill the customer needs in every aspect makes them one of the fastest growing life insurance companies in Thailand.

Ms. Patchara Taveechaiwattana, Chief Officer of Market Management of Ayudhya Allianz C.P. said, “This years performances have been very impressive so far with the sales of the First Year Premium increasing by 36% which is equivalent to 2,578 million Baht. This gives us a total premium of 9,599 million baht.”

“Our theme of ‘Painting every Thai house blue’ under the ‘Blue House Strategy’ which is one of our ‘six strategic pillars’ is why we established the customer-centric approach,” added Ms. Taveechaiwattana.

Ms. Taveechaiwattana continued to say, “The key marketing strategy that we have been corresponding with our parent company the Allianz Group, is to center our attention on creating new learning techniques, improve the internal management plus develop new products and services to meet our customer needs.”

Net Promoter Score (NPS) that Ayudhya Allianz C.P is using consists of ‘Top-down’ NPS, ‘Bottom-up’ NPS and ‘Voice of Customer’ methods to find out the customers loyalty. NPS offers in-depth understanding of the customers concerns, requirements we well as needs. Once this information is discovered the company then finds ways to give the customers what they need and even beyond. With customers being impressed with the company, they both develop a bond which strengthens their loyalty that in return strengthens the company as well.

“The survey conducted via NPS shows that 79% of customers bond and feel loyal to the company when they realize that the company is providing them with the best product and services,” said Ms. Taveechaiwattana.

“Satisfaction and loyalty are completely different. Satisfaction relates to the simple services and how our employees communicate with the customers whereas loyalty concerns with the emotions and the relationship between the customer and the company,” she explained.

Ms. Taveechaiwattana continued to explain that most Thai products sell through word of mouth. “Therefore, if we can perfectly satisfy one customer, more and more will come. Through word of mouth, we gain new customers while our existing customers are maintained.”

“Ayudhya Allianz C.P now have came up with the best selling products to meet all customers need at the various stages of life. These are ‘My Plan’, set up to deal with customers' saving needs, along with ‘My Life’, a readymade life insurance package. The package includes life and health protection plans; ‘My Safety Pack’, and savings plans; ‘My Savings Pack’.”

Not only do Ayudhya Allianz C.P customers receive excellent service, they are also open to numerous fun filled activities and benefits such as the ‘Family Day’ which is held every year.

This year ‘Family Day’ is now in its ninth year with the objective to bond the family members of customers. The event consists of a family rally in which the winning family will win a package tour to the Hong Kong Disneyland. The ‘Family Day’ will be held on October 31 at Dream World, Bangkok.

Customers paying annual premiums of 30,000 Baht or more will become members of the Ayudhya Allianz C.P. Prestige Club. Members receive gifts ranging from birthday presents, annual health check-ups, souvenir baskets as well as SMS for inpatients, a diary for the mothers-to-be members and many more. They will also receive rapid service where their needs will be fulfilled within 24 hours.

Ayudhya Allianz C.P. is confident that their customer-centric approach and quality employees will make them the fastest growing life insurance company in Thailand this year, next year and for many years to come.